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Just as a carpenter uses many tools to build a sturdy house, a
good analyst employs more than one technique to transform data into
information. Most data miners go beyond "the basics" of
reporting and OLAP (On-Line Analytical Processing, also known as
multi-dimensional reporting) to take a multi-method approach that
includes a variety of advanced techniques.

Reporting and OLAP are widely used, but are limited in the decision-making
value they can deliver. Reporting and OLAP are a good place to start
your data mining because can tell you what happened in the past
(what were sales in the North region by product by month), but to
find out why those results happened and to predict the future so
you can make changes before it is too late, you'll need to employ
more advanced techniques.
The use of advanced techniques is also called "modeling."
And modeling includes the "S word" (statistics). While
some people find statistics intimidating, advances in user interfaces
and new, more "automatic" techniques are making advanced
analysis practical for more and more people every day. In addition,
a new category of "deployment" products, which are designed
for "Information Consumers" (in contrast to "Model
Builders") are making it easier for more people to gain value
from advanced data mining techniques.
Advanced techniques are growing rapidly in popularity because more
decision-making value can only be delivered through a combination
of three things:
1. Use of more sophisticated analytical techniques so better quality
information is produced.
2. Delivery of the information in a more useable form.
3. Faster generation of actionable results.
Here's a picture of how modeling is done:

Analytical reporting includes:
Theory driven modeling tools include the following:
- Correlations
- t-tests
- ANOVA
- Linear Regression
- Logistic Regression
- Discriminant Analysis
- Forecasting Methods
Data driven modeling tools include the following:
- Cluster Analysis
- Factor Analysis
- Decision Trees
- Data Visualization
- Neural Networks
- Association rules Rule induction
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